Dennis saw that determination. He trusted me with company equipment — an iPhone and a MacBook — not as gifts but as tools to earn. My task: take raw interviews with local business owners and turn them into clear, engaging articles that build their personal brands.

Armed with ChatGPT, the Atlas Browser and a framework built around entities, geo vertical connections and proof, I learned how to make content that Google and AI actually trust. In the Marketing Mechanic series, we teach that everything begins with your entity (who you are and where you serve) and grows through relationships in your industry and city. Authentic stories, optimized with metrics and actions, power real results.

Today I work with contractors, service professionals and local entrepreneurs across the country. I help them bring their stories online, build a reputation and get the phone ringing. When we work together you’re getting more than SEO — you’re getting a partner who understands your market, your mission and the mechanics behind making you the obvious choice.